# Dewey

> Generic AI gives your audience the internet average. Dewey gives them your expert's answer — grounded in your content, in your voice, with full citations.

## Pages

- [Dewey — Never Answer the Same Question Twice](https://www.askdewey.com/): Dewey builds AI answer engines for experts, associations, and publishers — instant, accurate answers grounded only in your knowledge, with full citations.
- [Careers](https://www.askdewey.com/careers/): Dewey Labs builds AI tools that put expert knowledge at the center. Get in touch if that resonates.
- [Book a Consult](https://www.askdewey.com/consult/): Schedule a consultation with Dewey's founder, or send a note and we'll be in touch.
- [Customer Stories](https://www.askdewey.com/customers/): Platform helping publishers, health organizations, membership platforms, and foundations convert content libraries into AI-powered expert resources.
- [Dr. Lisa Damour's Expertise, Powered by Dewey](https://www.askdewey.com/drlisadamour/): Explore Dr. Lisa Damour's adolescent psychology work through conversational AI. Every answer drawn from her writing, grounded in her expertise, with full citations.
- [Gretchen Rubin's Happiness Helpline, Powered by Dewey](https://www.askdewey.com/gretchenrubin/): Got a question about happiness, habits, or human nature? Ask the Happiness Helpline and get cited, sourced answers pulled from Gretchen Rubin's decades of research.
- [Insights](https://www.askdewey.com/insights/): Essays, guides, and case studies on AI-powered knowledge tools, expert content, and the future of information access.
- [Emily Oster's ParentData, Powered by Dewey](https://www.askdewey.com/parentdata/): Ask Emily Oster's entire body of data-driven parenting work and get cited, sourced answers grounded in her research — not the internet average, her expert answer.
- [Dewey Certified Partners](https://www.askdewey.com/partners/): We partner with a small group of agencies who share our values and commitment to mission-driven work.

## Case studies

- [How Obi Answers 4,000 Pregnancy Questions a Month](https://www.askdewey.com/case-studies/sterling-parents/): How Sterling Parents partnered with Dewey to build Obi, a virtual pregnancy guide that handles 4,000+ questions monthly and became members' most-loved app feature.

## Partners

- [AppIt Ventures — Dewey Certified Partner](https://www.askdewey.com/partners/appit/): AppIt Ventures builds custom apps and enterprise platforms for clients worldwide.
- [Forum One — Dewey Certified Partner](https://www.askdewey.com/partners/forum-one/): Forum One builds digital solutions for nonprofits, foundations, and government agencies.
- [Very Technology — Dewey Certified Partner](https://www.askdewey.com/partners/very/): Very Technology builds complex custom enterprise platforms and IoT solutions.

## Insights

Essays and guides on AI answer engines, AEO, and expert knowledge. Each post is also
available as markdown by appending `.md` to its URL (before the trailing slash).

- [How to Break Through the AI Adoption Plateau](https://www.askdewey.com/insights/how-to-break-through-the-ai-adoption-plateau/) (2026-07-30 by Alex Tryon)
- [Dewey Named a Fast Company 2026 World Changing Idea](https://www.askdewey.com/insights/dewey-named-a-fast-company-2026-world-changing-idea/): Why we're betting that human expertise matters more, not less, in the age of AI. (2026-06-18 by Dewey Labs)
- [What AI is Changing for Mission-Driven Orgs (And Why It Matters)](https://www.askdewey.com/insights/what-ai-is-changing-for-mission-driven-orgs-and-why-it-matters/): Practical AI for Mission-Driven Organizations: April Webinar Recap (2026-05-28 by Alex Tryon)
- [Best Algolia Alternatives for Content-First Organizations](https://www.askdewey.com/insights/algolia-alternatives/): Every Algolia alternatives list was written for e-commerce. If your organization's value is expertise, not inventory, here's what content-first sites actually need. (2026-05-12 by Dewey Labs, Scott Carleton)
- [Why DIY Chatbots Stop Working After Launch](https://www.askdewey.com/insights/customgpt-alternatives/): Searching for customgpt alternatives? The real question isn't features - it's who owns the fix when your knowledge evolves and your chatbot doesn't. (2026-05-12 by Dewey Labs, Scott Carleton)
- [Why Experts Don't Need a Clone](https://www.askdewey.com/insights/delphi-alternatives/): Evaluating Delphi alternatives? The real question isn't which clone platform - it's whether a clone is the right architecture for experts whose audiences need genuine help. (2026-05-12 by Dewey Labs)
- [Stop Copy-Pasting Your Own Work Into AI](https://www.askdewey.com/insights/mcp-for-experts/): How MCP turns years of published expertise into a tool you call from anywhere (2026-05-12 by Dewey Labs, Scott Carleton)
- [Why Does AI Always Agree With You?](https://www.askdewey.com/insights/why-does-ai-always-agree-with-you/): AI sycophancy doesn't just give you the wrong answer - it makes you more confident in it. We tested 125 expert questions to show what it costs (2026-04-23 by Dewey Labs, Scott Carleton)
- [How LLMs Actually Work: A Primer for Experts](https://www.askdewey.com/insights/how-llms-actually-work/): LLMs are prediction engines, not knowledge systems. A working mental model of why they reproduce the internet average - and where your expertise gets washed out. (2026-04-22 by Dewey Labs, Scott Carleton)
- [AI Hallucinations Explained: Why a True Statement Can Still Be Wrong](https://www.askdewey.com/insights/why-a-true-statement-can-still-be-wrong/): The industry flags AI hallucinations when output is factually wrong. We flag them when output isn't the expert's - even when it's technically correct. (2026-04-21 by Dewey Labs, Scott Carleton)
- [Why “I Don’t Know” is the Most Valuable Thing Your AI Can Say](https://www.askdewey.com/insights/why-i-don-t-know-is-the-most-valuable-thing-your-ai-can-say/): Unwarranted overconfidence loses trust, while transparency and honesty do the opposite. (2026-04-15 by Alex Tryon)
- [What the Artemis II Mission Reminded Me About Being Human](https://www.askdewey.com/insights/what-the-artemis-ii-mission-reminded-me-about-being-human/): Technology Got Us There. Humanity Made It Matter. (2026-04-08 by Nicole Blair)
- [Parametric Knowledge, Explained: Why Your Expertise Disappears in AI](https://www.askdewey.com/insights/parametric-knowledge-explained/): LLMs compress expert knowledge into statistical averages. We tested 125 questions across 8 expert deployments and found a generic LLM diverged from the expert 26% of the time. Here's why. (2026-04-07 by Dewey Labs, Scott Carleton)
- [AI 101 for Travel Planning](https://www.askdewey.com/insights/ai-101-for-travel-planning/): What You Should Know Before You Ask AI (2026-04-03 by Dewey Labs, Alex Tryon)
- [AEO vs SEO: What Changes When AI Is the Search Engine](https://www.askdewey.com/insights/aeo-vs-seo/): Most AEO guides skip what's uncertain. We build answer engines - here's what we know, what we don't, and where the honest advice begins. (2026-03-26 by Dewey Labs, Scott Carleton)
- [AI 101 for Health Questions](https://www.askdewey.com/insights/ai-101-for-health-questions/): Over 230 million people ask AI health questions weekly. Learn how LLMs actually work, what to watch out for (sycophancy, hallucinations, privacy), and practical tips to use ChatGPT and Claude safely for health. (2026-03-25 by Dewey Labs, Alex Tryon)
- [What Is an AI Answer Engine?](https://www.askdewey.com/insights/what-is-an-ai-answer-engine/): The Complete Guide for Content Businesses (2026-03-10 by Dewey Labs, Jimmy Marsanico)
- [What does your AI value? ](https://www.askdewey.com/insights/what-does-your-ai-value/): The invisible layer shaping every answer (2025-12-30 by Alex Tryon)
- [Site search is a hospitality business ](https://www.askdewey.com/insights/site-search-is-a-hospitality-business/): Anticipating what users need before they ask (2025-11-21 by Alex Tryon)
- [Trust is the Reserve Currency of our AI Future](https://www.askdewey.com/insights/trust-is-the-reserve-currency-of-our-ai-future/): We're optimizing AI to flatter us, not help us. That has to change. (2025-10-29 by Dewey Labs, Alex Tryon)
- [You Can't Steer a Ship You're Not On](https://www.askdewey.com/insights/you-cant-steer-a-ship-youre-not-on/): The story behind Dewey Labs about building AI with eyes wide open (2025-10-14 by Alex Tryon)

## Authors

- [Alex Tryon](https://www.askdewey.com/authors/alex-tryon/): Posts by Alex Tryon
- [Scott Carleton](https://www.askdewey.com/authors/scott-carleton/): Posts by Scott Carleton
- [Jimmy Marsanico](https://www.askdewey.com/authors/jimmy-marsanico/): Member of Technical Staff, Dewey Labs
- [Nicole Blair](https://www.askdewey.com/authors/nicole-blair/): Posts by Nicole Blair
- [Dewey Labs](https://www.askdewey.com/authors/dewey-labs/): Posts by Dewey Labs

## Optional

- [Full site content](https://www.askdewey.com/llms-full.txt): every page and post in one markdown file
- [Sitemap](https://www.askdewey.com/sitemap-index.xml)