AEO vs SEO: What Changes When AI Is the Search Engine
guides

AEO vs SEO: What Changes When AI Is the Search Engine

What answer engines actually look for, from the people who build them. A practical guide to AEO for content businesses.

by scotter

Essays

What does your AI value?
newsletter

What does your AI value?

The invisible layer shaping every answer

by alex-tryon
Site search is a hospitality business
newsletter

Site search is a hospitality business

Anticipating what users need before they ask

by alex-tryon
Trust is the Reserve Currency of our AI Future
newsletter

Trust is the Reserve Currency of our AI Future

We're optimizing AI to flatter us, not help us. That has to change.

by alex-tryon
You Can't Steer a Ship You're Not On
newsletter

You Can't Steer a Ship You're Not On

A story about building AI with eyes wide open

by alex-tryon

Guides

AEO vs SEO: What Changes When AI Is the Search Engine
guides

AEO vs SEO: What Changes When AI Is the Search Engine

What answer engines actually look for, from the people who build them. A practical guide to AEO for content businesses.

by scotter
AI 101 for Health Questions
guides

AI 101 for Health Questions

What You Should to Know Before You Ask AI

by alex-tryon
What Is an AI Answer Engine?
guides

What Is an AI Answer Engine?

A complete guide to on AI answer engines — written for content businesses evaluating their options.

by jimmy-marsanico

Case Studies

Case Study

How Obi Answers 4,000 Pregnancy Questions a Month — and Became the App Feature Members Love Most

Members ask Obi instead of Googling at 2 AM — 4,000+ times a month